The welcoming waves of Metaverse have transformed the experience for customers and employees across the globe. Many businesses are implementing this newborn technology to increase productivity and customer satisfaction. However, much still needs to be determined about how this unique invention will evolve. Still, the good part is that there will be no limits to what your product or brand can achieve digitally in the metaverse. Here, we will discuss how metaverse technology will bring new opportunities to different industries.
Metaverse transforming businesses across industries
Metaverse technology, which refers to a virtual reality space where users can interact with a computer-generated environment and other users, is bringing new opportunities to various industries. Here are a few examples:
Education
Due to the COVID-19 pandemic, many educational institutions have switched from traditional teaching methods to online learning. The involvement of digital solutions in the teaching process has resulted in more outstanding memory retention with a practical understanding of the concepts. In addition, virtual spaces and 3D simulations are also used to deliver immersive gamified learning experiences to students.
Marketing
Like any other form of media, the metaverse can be an excellent investment for brands to advertise their products. They can create avatars for users to virtually try-on products and buy, native-in-game advertising, offer limited edition digital collectibles, create virtual venues, and many more.
Gaming
Metaverse technology has transformed the gaming industry by providing a more immersive gaming experience. It allows users to enter a virtual world where they can interact with other players, complete quests, and purchase virtual items using cryptocurrency.
Healthcare
Incorporating AR, VR, MR, and artificial intelligence, the healthcare industry is exploring various ways to reach audiences.
According to CNBC, companies that build medical devices use MR to assist in the design and assembly of surgical tools. In addition, psychiatrists use virtual reality to treat mental health conditions, such as post-traumatic stress, among combat veterans. Medical schools provide medical and operational training to students.
Real estate and Manufacturing industries
In the real estate industry, the metaverse is used to create virtual tours of properties. This allows potential buyers to view properties from anywhere worldwide and make more informed purchasing decisions. Manufacturing systems use AR and VR technology for simulation, modelling, and employee communication. Using these advancements can help drive commercial and operational growth.
Travel and tourism sector
The pandemic caused an unprecedented disruption for many. From hand sanitizers to wearing face masks, COVID-19 has transformed the world of travel. But with the help of VR, a new normal of travelling was created. In the post-Covid-era, the developments in VR for tourism have enabled a new way of enjoying holidays. In 2015, Thomas Cook launched the “Try before you Fly” experience, where holidaymakers can experience their trip before paying for tickets.
For example, guests can use their smartphones and tablets to scan a QR code and receive a virtual tour of the hotel’s amenities and facilities. It can also be used for virtual tour experiences, such as guided tours.
Law
The military and police forces have also incorporated using AR and VR tools to train personnel in simulated scenarios and visual and physical stimuli. In addition, It allows the trainees to make critical decisions and learners to practice making judgement calls under stress.
Fashion and retail industry
The fashion and retail industry has made a new jump in innovation after the invention of virtual reality. With the help of AR and VR, users can now try on clothes before making a purchase. Hugo Boss will be among the first to participate in the first Metaverse Fashion Week, where virtual catwalks, stores and fitting rooms will be conducted to experience VR in the fashion world.
Architect Sectors
With the help of AR/VR, architects can design and experiment with their work. Architects can use immersive tools to understand and explore the dimensions at the deepest level. It will save the customer and architect time and money and increase satisfaction with project completion.
Expecting massive business transformation in the coming months.
The metaverse is not limited to entertainment only. It offers brands a chance to make their existence in the market uniquely. It will bring out tremendous opportunities for business transformation across all industries. Hence, brands can implement metaverse with the right strategy to engage and create immersive experiences.
